Voluntary sustainability efforts are key in C-suite business strategy

C-suites around the world have been surveyed on their sustainability and climate action efforts. What are the strategies and initiatives that top executives are implementing to address the pressing issues of climate change and environmental sustainability? 

A recent survey by Deloitte highlights a powerful trend: sustainability is not just a priority for businesses; it's a rapidly accelerating focus area. The results indicate a significant shift in corporate priorities, with sustainability now not just about meeting regulatory requirements or enhancing corporate image; it is increasingly seen as a critical driver of long-term business success and competitiveness. Companies are seeing direct financial and business growth from their climate actions. Over the past year:
 • Leaders prioritizing sustainability increased by 10% (from 75%)
 • 50% of companies are purchasing renewable energy (like RECs)
 • 50% of companies are leveraging technology solutions to meet their sustainability goals 

The most anticipated benefit of climate action over the next five years? Innovation. Manifesting both in the development of new offerings and the enhancement of existing operations, technology is expected to lead to more efficient processes, the creation of cutting-edge products, and the adoption of business models that prioritize sustainability. With a substantial 79% of stakeholders actively pressuring businesses to ramp up their climate action efforts, the advantages of transitioning to a low-carbon business model and economy are becoming increasingly undeniable.

At Innovo, we’re at the heart of this transformation. As a software platform revolutionizing how environmental attributes are transacted, we’re excited about the role we’ll play in helping organizations meet their sustainability goals - faster, cheaper, and more transparent. The path to a sustainable future has its challenges, but one thing is clear: commitment is growing, and momentum is building. The intersection of renewable energy, technology, and innovation will define the future, and we’re proud to be part of it!